Kim Kardashian, Like Many, Totally Misunderstands Instagram Policy Changes
Now look what you did Instagram – you went and pissed off your most popular user.
That’s right, the eternally-newsworthy Kim Kardashian is reportedly a little skittish following Instagram’s recent policy updates, or Instapocalypse 2012. TMZ reports
that the socialite is telling all of her friends that she’s think about
quitting the service unless Instagram does something to ease her mind.
TMZ says that she’s considering heading to a rival photo sharing
service and suggesting that her followers come with her. If you’re
unaware, that’s over 5.7 million people.
The only public comment she made about the Instagram situation came
on Twitter. It was just before Instagram co-founder Kevin Systrom
posted a message reassuring users that the company had no intention of
“selling their photos.”
I need to review this new policy. I don’t think its fair.
Of course, Kim K is simply another person who has overreacted surrounding this Instagram mess. In reality, Instagram is not, nor were they ever going to sell your photos.
At least not in the manner that spurred that epic freakout. Instagram
always said that users retain ownership of their photos. To suggest
that Instagram was just going to use your photos to build up a stock
photo service in which they could simply license them off to any company
for whatever purposes they pleased is misunderstanding the nature of
the service.
What was more likely was that Instagram was planning on an in-house
advertising product, similar to Facebook’s Sponsored Stories product.
But now, Systrom says that they will remove the language from the
revised ToS that allows for users’ likeness and photos to be used in
advertising.
In the end, users may follow Kim Kardashian if she decides to jump
ship. Instagram did screw up by letting lawyers turn their ToS and
privacy policy into a legal-language mess that confused users. Plain
language is nice, and it would have probably prevented this giant
cluster over a plan that didn’t really ever exist.
[Image Kim Kardashian, Instagram}
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